The surprising reasons journalists aren’t replying to you
Have you spent hours coming up with great stories and crafting perfect press releases, only to find that journalists aren't replying to your emails? Well, you're not alone. This happens to most business owners in the beginning, (except for the lucky few that are just...
How should I write a product press release?
Writing a product press release can be a tricky skill to master, but not for the reasons you may think. The most common reason people get so confused about product press releases is usually that they are simply overthinking it. There are many types of hook or story...
Want a simple approach to your small business PR in 2021? Here’s how.
If you own a small biz or startup and you want to make 2021 the year that you get some publicity, authority and growth, then here are my top tips for doing your small business PR without losing sleep! Planning - it's so predictable but it's also really important! I...
Can you send a press release to more than one journalist in the same magazine?
The long and short of this answer is - no. Etiquette is still a thing. Just because 2020 has turned out to be a tornado of sharp spiky things and unfathomable blunders, doesn’t mean your pitching etiquette needs to follow suit. One of the biggest mistakes you can make...
How to get products featured in the Christmas gift guides
Ah - to get products featured in the formidable gift guide! For product-based businesses that rely on Christmas sales, the national Christmas gift guides are a source of wonder and excitement. And rightly so! Getting featured in one of these guides is like gold-dust...
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