The Doors To The Press Room Are Currently Closed
Want in? Join the waitlist to be first to find out when we open again (just a handful of times each year).
Live Calls
Full PR Education
Access a growing library of practical training—covering everything from story ideas to landing national press, TV, and podcast coverage.
PR Prompts
Stay visible and never run out of ideas with detailed, step-by-step prompts delivered straight to your inbox.
The Doors To The Press Room Are Currently Closed
Want in? Join the waitlist to be first to find out when we open again (just a handful of times each year).
Some Titles My Clients Have Featured In
BBC Radio
The Sun
Good Housekeeping
ITV
The Telegraph
Some Titles My Clients Have Featured In
The Sun
BBC Radio
Good Housekeeping
ITV
The Telegraph
The Times
The Press Room is more than just a membership – it’s a hybrid experience that blends learning, group coaching, high-touch bespoke support and real action-taking.
If you want to get your name out there – featured in national press, TV, radio and top podcasts – this is where you build the credibility and visibility that actually drives business growth.
Inside, you’ll get:
- Step-by-step training to help you uncover the stories, opinions and expertise that make you stand out to the national press (even if you’re not sure what’s newsworthy yet).
- Live group clinics and strategy sessions where we work and mastermind together on your ideas and pitches – so you’re never left guessing or going it alone.
- Action-focused PR prompts to keep you moving, get you pitching and help you take practical steps towards being seen as the go-to expert in your field.
Ready To Be The Expert Everone’s Talking About?
This isn’t about learning “nice-to-have” skills – it’s about using media features, interviews and expert appearances as a real business strategy to:
- Build trust and authority fast!
- Attract ready-to-buy clients and bigger opportunities
- Stand out in your industry (without shouting or feeling salesy)
If you’re ready to go from being the internet’s best-kept secret to being the person everyone’s talking about (and buying from), you’re in the right place.
Ready To Be The Expert Everone’s Talking About?
This isn’t about learning “nice-to-have” skills – it’s about using media features, interviews and expert appearances as a real business strategy to:
Build trust and authority fast!
Attract ready-to-buy clients and bigger opportunities
Stand out in your industry (without shouting or feeling salesy)
If you’re ready to go from being the internet’s best-kept secret to being the person everyone’s talking about (and buying from), you’re in the right place.
The Press Room has everything you need to get featured as an expert – real tools, real support and a proven strategy that actually gets you noticed.
Here’s what’s inside…
Suite Of PR Modules
You’ll get a new core PR module each month, starting with instant access to the first one. Each module is released in the exact order you need, guiding you step-by-step as you build your press pitching strategy.
Topics include creating stories the media want, landing podcast guest spots, finding the right journalists, pitching for maximum impact, and – crucially – leveraging every piece of coverage to boost your sales and marketing.
Follow the modules and watch your visibility (and business) grow.
Weekly Live PR Clinics
Every week, you’ll get access to a live, hour-long PR clinic on Zoom. These sessions are your chance to get real-time, personalised support from me – whether you want feedback on your story ideas, guidance on your press strategy, or just a fresh perspective.
Everyone gets speaking time and it’s a fantastic space for brainstorming with other members. You’ll leave each clinic with practical next steps and renewed confidence to pitch and get visible.
Twice-Weekly PR Prompts
Twice a week, you’ll receive actionable PR prompts straight to your inbox – each one designed to help you build credibility and get noticed as an expert. These aren’t vague tips; they’re detailed, step-by-step instructions you can implement quickly, even on the go.
Whether it’s planning a small PR stunt, pitching an opinion or turning everyday content into press opportunities, these prompts keep you visible and moving forward, so you’re always working on your reputation, not just learning.
From Visibility to 30,000+ Podcast Downloads
Claire Waite Brown came to me looking for greater visibility and a way to grow her podcast audience.
Through strategic PR efforts, Claire was featured in Good Housekeeping, Woman’s Own, The Sun, National World, and Country and Town House.
Shortly after her media coverage began, Claire’s podcast surpassed 30,000 downloads, cementing her position as a trusted voice in her industry.
This picture shows Claire in the Good Housekeeping studios – a testament to how powerful PR can be in building credibility and reaching the right audience.
I’m Amy Merrywest…
And I’ve worked on campaigns for some of the biggest brands in the UK, helping business owners and experts get featured everywhere from The Telegraph, Good Housekeeping and Stylist to ITV. My clients have landed coverage in SO MANY mainstream UK magazines and newspapers because I know exactly what journalists are looking for!
I’ve also been featured in Forbes myself, and I can tell you first-hand: the month my piece went live, my revenue tripled. That level of expert credibility is unrivalled and it completely changed how people saw (and trusted) my business.
Here’s what I believe: if you spend just an hour or two each week reaching out to the right press with the right ideas, there’s no reason you can’t get exceptional coverage for your business.
Don’t miss out again!
Join The Waitlist
Be the first to hear when the doors open for new members again.
HUGE Client Wins:
Jessica Chalmers is an online child safety expert who featured in The Times, BBC & The Mirror, showcasing her expertise to a national audience. And now much of her coverage comes from national journalists seeking her out to be their featured expert.
Heidi Phillips is a professional declutterer who elevated her credibility by landing a place on the DIY SOS team on BBC One, where she led the team of declutterers and positioned herself as an authority in her field.
Claire Waite Brown was aspiring to grow her podcast audience. She featured in Good Housekeeping, Woman’s Own, The Sun, National World and Country and Townhouse. Shortly after starting her PR, her podcast listener numbers skyrocketed past 30,000 downloads.
Kelly Cookson is a marketing and business strategist who landed a spot on the GB News live sofa, debating alongside a fantastic group of famous panellists. She showcased her thought leadership brilliantly on national TV and this caused a huge buzz in her social media following!
Pei I Yang is a family and systemic psychotherapist who featured on the GB News live sofa, sharing her expertise on teenage behaviour and positioning herself as a go-to expert in her field. She was able to reach hundreds of thousands of parents with her expert advice!
Claire L Innes is a fertility mentor who appeared on live TV alongside Ellie Costello and Peter Andre, discussing the topic of fertility and establishing herself as a trusted voice in her niche.
Pam Molyneux is a HR specialist who achieved a career highlight by contributing to People Management magazine, the go-to publication for HR professionals. Pam described it as “a magazine I have grown up on in HR, it’s the industry go-to magazine for a lot of professionals. I was thrilled and absolutely grabbed it!”
Helen Phipps-Watson is a respite carer who wanted to raise awareness for her bricks-and-mortar facility. Within six months, she was featured in The Times, The Independent, Metro and iMoney, and also appeared live on ITV. This has created such huge recognition of her business amongst her audience!
Jane Mackay is a menopause expert who wanted to raise awareness of her business and increase her visibility. She was featured in The Sun, where her TikTok video on menopause symptoms was showcased, driving significant attention to her expert content and boosting her credibility!
Rosie Bradford is a singer and local business owner who wanted press coverage. She was featured in the local press the very same week she started pitching! Rosie shared, “Everyone I know saw it, and my website traffic that week went up about 3,000%!”