What not to do when sending a press release to a journalist
As a business owner, you need to be sending a press release to journalists on a regular basis so you need to make sure that your efforts aren’t being wasted because you’re making some of these common mistakes. Here’s a little rundown of what not to do when emailing a...
How to find journalists and distribute your press release
Starting out your PR strategy often throws up lots of overwhelm and one of the biggest conundrums is how to find journalists and get your press release in front of them. There are a few ways to do this and I've covered three sterling examples in this video:...
How can I get my products featured in magazines?
So you want to get your products featured in magazines but you're totally fresh out of ideas on how to make your scented bath bomb subscription box sound exciting. I get it. Bath bombs are lovely but unless they come hand-delivered by Channing Tatum, there's not much...
How to grow your email list
PR is not just about getting featured in magazines and then waiting for the sales to come rolling in. It’s about up-levelling and repurposing that coverage by sharing it even further, with existing customers who might need that extra confirmation on just how great you...
Can you be a guest writer if you don’t have a blog?
Applying to become a guest writer for a publication like Forbes takes time, skill, a little bit of luck and yes, you guessed it - a decent catalogue of past writing. Why? You're up against some seriously strong competition, all fighting for the same spot. So to stand...
The surprising reasons journalists aren’t replying to you
Have you spent hours coming up with great stories and crafting perfect press releases, only to find that journalists aren't replying to your emails? Well, you're not alone. This happens to most business owners in the beginning, (except for the lucky few that are just...