How can I get my products featured in magazines?
So you want to get your products featured in magazines but you're totally fresh out of ideas on how to make your scented bath bomb subscription box sound exciting. I get it. Bath bombs are lovely but unless they come hand-delivered by Channing Tatum, there's not much...
How to grow your email list
PR is not just about getting featured in magazines and then waiting for the sales to come rolling in. It’s about up-levelling and repurposing that coverage by sharing it even further, with existing customers who might need that extra confirmation on just how great you...
Can you be a guest writer if you don’t have a blog?
Applying to become a guest writer for a publication like Forbes takes time, skill, a little bit of luck and yes, you guessed it - a decent catalogue of past writing. Why? You're up against some seriously strong competition, all fighting for the same spot. So to stand...
The surprising reasons journalists aren’t replying to you
Have you spent hours coming up with great stories and crafting perfect press releases, only to find that journalists aren't replying to your emails? Well, you're not alone. This happens to most business owners in the beginning, (except for the lucky few that are just...
How should I write a product press release?
Writing a product press release can be a tricky skill to master, but not for the reasons you may think. The most common reason people get so confused about product press releases is usually that they are simply overthinking it. There are many types of hook or story...
Want a simple approach to your small business PR in 2021? Here’s how.
If you own a small biz or startup and you want to make 2021 the year that you get some publicity, authority and growth, then here are my top tips for doing your small business PR without losing sleep! Planning - it's so predictable but it's also really important! I...