Pitch & Shout Blog - Pitch & Shout
What not to say in an interview with a journalist

What not to say in an interview with a journalist

I was recently asked to write a blog post about what not to say in an interview with a journalist but the truth is, apart from the obvious social faux pas - there is no hard and fast rule about what not to say. So I’m going to give you some guidelines to follow,...

What not to do when sending a press release to a journalist

What not to do when sending a press release to a journalist

As a business owner, you need to be sending a press release to journalists on a regular basis so you need to make sure that your efforts aren’t being wasted because you’re making some of these common mistakes. Here’s a little rundown of what not to do when emailing a...

How to find journalists and distribute your press release

How to find journalists and distribute your press release

Starting out your PR strategy often throws up lots of overwhelm and one of the biggest conundrums is how to find journalists and get your press release in front of them. There are a few ways to do this and I've covered three sterling examples in this video:...

How can I get my products featured in magazines?

How can I get my products featured in magazines?

So you want to get your products featured in magazines but you're totally fresh out of ideas on how to make your scented bath bomb subscription box sound exciting. I get it. Bath bombs are lovely but unless they come hand-delivered by Channing Tatum, there's not much...

How to grow your email list

How to grow your email list

PR is not just about getting featured in magazines and then waiting for the sales to come rolling in. It’s about up-levelling and repurposing that coverage by sharing it even further, with existing customers who might need that extra confirmation on just how great you...