Why Your PR Needs to Kick Off Before the New Year
You’ve been hustling hard, transforming your business into a sensation, and now, as the year draws to a close, it's time to gear up for an even more smashing 2024. But wait, are you thinking of kicking back and starting your PR efforts in January? Hold that thought!...
5 Clever Strategies to Make Money & Leads Using PR
You've been working your socks off, landing some smashing press coverage for your business. But you might be wondering why all that hustle isn't quite translating into sales or leads. Well, before you consider throwing in the towel, let me drop a little secret –...
Maximising Industry Events: The Secret Sauce for PR
In the fast-paced world of PR, standing out from the crowd can be a daunting task. With journalists bombarded by a deluge of press pitches every morning, how can you ensure that your email doesn't get lost in the abyss? The answer lies in the power of face-to-face...
How to use newsjacking in your PR strategy
What is newsjacking? As with most business strategies, PR can be done proactively or reactively. But unlike some strategies, PR can still work well even if you are doing it on the fly and newsjacking is an excellent strategy that's just that: Totally on the fly! If...
How to Write Social Media Posts that Sell
By Jennifer Breeze If there’s one thing we all love to read—it’s a juicy story! When you’re ready to be noticed and sought after by all the right people, the best thing you can do isstart telling your story on social media. And not a perfectly polished version of a...
TIPS: February Awareness Days
Awareness days and events can be used as a great hook for a story - for the press or for your marketing efforts. Here are some February awareness days and remember, even though you’ve missed the boat for the monthly magazines, it’s not too late to pitch your ideas to...
Three reasons you shouldn’t work with me
Ha ha! What an opener, ey? I’ll tell you the reason I wanted to put this out there. It’s because creating publicity for your business takes a certain type of person, whether you’re doing yourself or I’m doing it for you. And guess what? Not everybody’s cut out for...
When should you start doing your own PR?
What are two of the most common things people say when contemplating doing their own PR? “I can’t do my own PR because I’ve only just started my business and not got many followers / much traffic / made many sales.”“I’ve just not got time to do my own PR.” Firstly,...
Here’s how to boost your SEO with PR
Search Engine Optimisation, known as SEO, is the term used to describe a process we go through to ensure our website ranks as high as possible in search engines, such as Google. Here's how PR can boost your SEO. Google accounts for approximately 63,000 searches every...
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