Have Your Sales Plateaued Over the Summer? Try This Strategy
It’s that time of year when business can slow down, and you might be feeling the pressure. Have your sales plateaued over the summer? Maybe you're feeling that familiar zap of panic, thinking you need to try anything to make some sales—fast! Before you dive into...
Selling Online Courses Just Got Tougher: How PR Can Turn the Tide
The digital marketplace is evolving, and many content creators, educators, and entrepreneurs are finding it increasingly challenging when selling online courses and memberships. Let's explore why this shift is happening and why public relations (PR) is more crucial...
Why Your PR Needs to Kick Off Before the New Year
You’ve been hustling hard, transforming your business into a sensation, and now, as the year draws to a close, it's time to gear up for an even more smashing 2024. But wait, are you thinking of kicking back and starting your PR efforts in January? Hold that thought!...
5 Clever Strategies to Make Money & Leads Using PR
You've been working your socks off, landing some smashing press coverage for your business. But you might be wondering why all that hustle isn't quite translating into sales or leads. Well, before you consider throwing in the towel, let me drop a little secret –...
Maximising Industry Events: The Secret Sauce for PR
In the fast-paced world of PR, standing out from the crowd can be a daunting task. With journalists bombarded by a deluge of press pitches every morning, how can you ensure that your email doesn't get lost in the abyss? The answer lies in the power of face-to-face...
How to use newsjacking in your PR strategy
What is newsjacking? As with most business strategies, PR can be done proactively or reactively. But unlike some strategies, PR can still work well even if you are doing it on the fly and newsjacking is an excellent strategy that's just that: Totally on the fly! If...
How to Write Social Media Posts that Sell
By Jennifer Breeze If there’s one thing we all love to read—it’s a juicy story! When you’re ready to be noticed and sought after by all the right people, the best thing you can do isstart telling your story on social media. And not a perfectly polished version of a...
TIPS: February Awareness Days
Awareness days and events can be used as a great hook for a story - for the press or for your marketing efforts. Here are some February awareness days and remember, even though you’ve missed the boat for the monthly magazines, it’s not too late to pitch your ideas to...
Three reasons you shouldn’t work with me
Ha ha! What an opener, ey? I’ll tell you the reason I wanted to put this out there. It’s because creating publicity for your business takes a certain type of person, whether you’re doing yourself or I’m doing it for you. And guess what? Not everybody’s cut out for...
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