You’ve been working your socks off, landing some smashing press coverage for your business. But you might be wondering why all that hustle isn’t quite translating into sales or leads. Well, before you consider throwing in the towel, let me drop a little secret – you’re probably only halfway there!
Snagging a spot in the national press is like winning a shiny trophy but it’s not all about the immediate sales and leads (unless, of course, you’re launching a bloomin’ popular book – that’s a rarity, isn’t it?). The real gem lies in the power the press gives you in building your reputation with your existing audience. They’re already warm leads and halfway across the finish line; they just need a bit more social proof to be truly sold.
Now, you might be wondering, what about lead generation? Here’s the secret – focus on platforms where you’ve got a hot audience. And let me tell you, guesting on podcasts is perfect! Those listeners have tuned in because they’re already keen as mustard to hear what you’ve got to say – they’re practically a ready-to-buy audience. So make sure you’re pitching for podcast guest slots for new leads to join your list!
Here’s how to make money in your business using PR:
Get Your Coverage In Front Of Your Existing Audience
Share, Share, Share! Once you’ve landed that press coverage, don’t keep it under your hat – shout it from the rooftops! Share it with your existing audience, so they get the full picture of your brilliance. Blast it in your emails, jazz up your email signature, and let your social media channels be the megaphone for your triumphs. And, oh, don’t forget to create an “As Seen In Page” to display your media achievements proudly!
Lead Listeners to Your Website with Podcasts
Podcast guest spots are your secret weapon! Direct your audience straight to your website and lead magnets. This is the magic key to getting them on your email list – because, let’s be honest, what’s the point of landing yourself an hour-long interview for a new audience if they don’t turn into leads?
Create an Irresistible Lead Magnet
Your lead magnet is a powerful tool in your marketing arsenal. Craft it without jargon, offering a compelling title that directly addresses the pain points your potential leads are experiencing. Make it a captivating solution they won’t be able to resist.
Consistency is the key to nurturing your audience. Keep their attention on you and your reputation growing by delivering regular, high-quality content to nurture your new leads and showcase social proof to your loyal followers by regularly showcasing your press coverage.
Call to Action
Don’t forget to showcase your services! After putting in all that effort to share your expertise, build your reputation, and attract new leads, it’s time to let them know how they can work with you and make money! Be confident in presenting your offerings and demonstrate how your services can bring value to their lives or businesses.
Remember, the key lies in strengthening your PR strategy with these tools. Don’t expect instant miracles or a flood of followers, but let your PR prowess amplify your brilliance! PR is one of the key foundations to a great business – you just need to know how to make it work properly!
Want to create a PR strategy? Find out how to work with me, here.