Want a simple approach to your small business PR in 2021? Here’s how.
If you own a small biz or startup and you want to make 2021 the year that you get some publicity, authority and growth, then here are my top tips for doing your small business PR without losing sleep! Planning - it's so predictable but it's also really important! I...
Can you send a press release to more than one journalist in the same magazine?
The long and short of this answer is - no. Etiquette is still a thing. Just because 2020 has turned out to be a tornado of sharp spiky things and unfathomable blunders, doesn’t mean your pitching etiquette needs to follow suit. One of the biggest mistakes you can make...
How to get products featured in the Christmas gift guides
Ah - to get products featured in the formidable gift guide! For product-based businesses that rely on Christmas sales, the national Christmas gift guides are a source of wonder and excitement. And rightly so! Getting featured in one of these guides is like gold-dust...
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