Ah – to get products featured in the formidable gift guide! For product-based businesses that rely on Christmas sales, the national Christmas gift guides are a source of wonder and excitement.
And rightly so!
Getting featured in one of these guides is like gold-dust for a small business because it drives your SEO forward and in the right magazine, it can sky-rocket sales!
If you want to rub virtual shoulders with other successful brand owners and get your product featured alongside theirs, then here are my three top tips for getting feature-ready.
Timing is key.
Starting early is essential because most glossy monthly magazines start as soon as July! You will find that bloggers are looking for product entries right up to the weeks before the big day but if you want to play business hardball, you should be going for the glossy magazines and get yourself organised early.
A picture speaks a thousand words.
Invest in a great photographer to capture some product images for you and for the love of all things Christmassy – don’t take them yourself, unless you’re any good! Yes, it’s a spend but if you can get a selection to last you and they are great, then they will prove to be worth it.
No decent magazine will use images that are of bad quality.
Atrocious websites are so 2020.
One of the first things a journalist will look at is your website and they will base their decision on this – after all, they will want to include a link to buy and they won’t attach themselves to a crappy website.
There are a plethora of super-powerful website building platforms on the market, so even the most average of tech minds can create something quite remarkable. It’s worth the time, money and effort.
Want to learn more?
If you are a female founder or small business owner and you want to learn how to get yourself, your brand or your products featured in the press, check out my online world where you’ll find lots of support, free guides, courses and my online community – The PR Powerhouse
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