A Six-Week Intensive 1-2-1 Incubator To Maximise Your Sales And Followers With National Publicity

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From Visibility to 30,000+ Podcast Downloads

Claire Waite Brown came to me looking for greater visibility and a way to grow her podcast audience.

Through strategic PR efforts, Claire was featured in Good Housekeeping, Woman’s Own, The Sun, National World, and Country and Town House.

Shortly after her media coverage began, Claire’s podcast surpassed 30,000 downloads, cementing her position as a trusted voice in her industry.

This picture shows Claire in the Good Housekeeping studios – a testament to how powerful PR can be in building credibility and reaching the right audience.

EVERYTHING YOU NEED TO GET GREAT PUBLICITY FOR YOUR BUSINESS  – AND LEVERAGE IT TO MAKE SALES & LEADS

EVERYTHING YOU NEED TO GET GREAT PUBLICITY FOR YOUR BUSINESS – AND LEVERAGE IT TO MAKE SALES & LEADS

The Incubator is a high-level done-with-you and done-for-you PR programme designed for service-based business owners ready to scale. It’s not just about getting featured – it’s about YOU building your own lasting relationships with the press and leveraging the resulting media coverage to make sales and grow your business.

Here’s what’s included:

⚡Tailored PR Strategy – We’ll craft a PR strategy that positions you as the expert journalists want to feature and get it up and running with you at the wheel.

⚡Done-for-You Story Development – My team will develop ALL your powerful story ideas and map them out for the entire year.

⚡PR That Drives Sales – Work with my sales associate to learn how to turn your press coverage into sales for lasting business growth.

The result? Media coverage that builds your reputation, credibility and authority and keeps journalists coming back to you.

How PR Makes Sales For Your Business

The industry is noisy.

Every day, potential clients are bombarded with offers from so-called experts. In a world of big promises and hype, trust is the game-changer.

Think about the people you follow, respect and buy from. They weren’t just another name shouting on social media – they had credibility. They were featured in the press, interviewed on podcasts and seen as go-to voices in their space.

That’s what PR Does For You.

When your name appears in respected publications or on industry panels, people stop questioning your prices, credibility, or expertise. You become the option, not just another option. Clients come to you pre-sold and ready to buy.

PR positions you where trust is built. And in business, trust is what makes sales happen.

How PR Generates Leads

Leads don’t just come from showing up—they come from showing up in the right places.

Your potential clients trust the press, industry leaders and credible sources far more than social media. When you’re featured in the media—whether it’s an article, podcast or TV interview – you’re instantly positioned as the go-to expert.

PR builds curiosity, credibility and authority. Instead of chasing leads, they come to you.

And we don’t stop at media features – we leverage them. Podcast appearances, for example, are a goldmine for high-quality leads. Unlike social media, podcast listeners tune in with intent, ready to engage and take action. We ensure your appearances convert listeners into email subscribers, social followers and paying clients.

The result? Warm, engaged leads who are ready to buy.

How PR Generates Leads

 Leads don’t just come from showing up—they come from showing up in the right places.

Your potential clients trust the press, industry leaders and credible sources far more than social media. When you’re featured in the media—whether it’s an article, podcast or TV interview – you’re instantly positioned as the go-to expert.

PR builds curiosity, credibility and authority. Instead of chasing leads, they come to you.

And we don’t stop at media features – we leverage them. Podcast appearances, for example, are a goldmine for high-quality leads. Unlike social media, podcast listeners tune in with intent, ready to engage and take action. We ensure your appearances convert listeners into email subscribers, social followers and paying clients.

The result? Warm, engaged leads who are ready to buy.

What’s Included In The 1-2-1 Incubator:

1. Deep Dive Business Research

I’ll start by getting under the bonnet of your business. This means uncovering what you have that the press will want and aligning it with what you want to be known for. This foundational research ensures everything we do is tailored to your unique goals and strengths.

2. Kickoff Strategy Call (2 Hours)

We’ll meet on Zoom for a powerful two-hour session where I’ll teach you the simplest, most impactful way to get featured in the press. No confusing jargon – just straightforward strategies that work. By the end of this call, you’ll have a clear roadmap to start pitching with confidence.

3. Start Pitching Your First Story Idea Straight Away – Fully Developed By Us

You’ll receive your first story idea, complete with:

✅ A compelling headline.
✅ Fully fleshed-out details.
✅ Researched facts and stats.

This story will be ready for you to pitch to the press immediately and together we’ll start pitching right away. I’ll even provide a few key press contacts to get you started.

4. Six Weeks of Pitching and Guided Support

Over the next six weeks, you’ll pitch your story and start building relationships with the press. You’ll have:

🚀 Weekly PR Clinics on Zoom: Drop in for video support and real-time advice.

🚀 Personal Access to Me: I’ll be here to guide and support you every step of the way, tailoring help to your needs.

5. A Year’s Worth of Story Ideas

At the end of the programme, I’ll deliver a full year of story ideas, all fleshed out with:

🖋 Headlines.
🖋 Detailed angles.
🖋 Supporting facts, stats and timelines.

These ideas will keep your PR rolling consistently and strategically throughout the year.

6. Final Confidence Call

We’ll wrap up with a final call to ensure you feel confident and ready to execute your PR plan. I’ll address any last questions and make sure you know exactly what to do moving forward. You’ll leave with clarity, confidence and a plan you can rely on.

Why Is There Such A High Level Of Done-For-You In The Incubator?

We offer such a high level of done-for-you PR strategy because while you’re here to learn PR and dive deep into the processes involved, I know your time is precious.

The most valuable thing I can give you is a whole years-worth of powerful, press-ready stories crafted by me and my team.

Not only will you see firsthand what makes a standout story for your business, but you’ll also save hours of effort—we’ll do the research, pull out the unique angles, and fully develop stories that the press will love. You’ll get a thorough PR education and ready-made stories to put it into action fast.

Meet Your Team:

HUGE Client Wins:

Jessica Chalmers is an online child safety expert who featured in The Times, BBC & The Mirror, showcasing her expertise to a national audience. And now much of her coverage comes from national journalists seeking her out to be their featured expert.

Heidi Phillips is a professional declutterer who elevated her credibility by landing a place on the DIY SOS team on BBC One, where she led the team of declutterers and positioned herself as an authority in her field.

Claire Waite Brown was aspiring to grow her podcast audience. She featured in Good Housekeeping, Woman’s Own, The Sun, National World and Country and Townhouse. Shortly after starting her PR, her podcast listener numbers skyrocketed past 30,000 downloads.

Kelly Cookson is a marketing and business strategist who landed a spot on the GB News live sofa, debating alongside a fantastic group of famous panellists. She showcased her thought leadership brilliantly on national TV and this caused a huge buzz in her social media following!

Pei I Yang is a family and systemic psychotherapist who featured on the GB News live sofa, sharing her expertise on teenage behaviour and positioning herself as a go-to expert in her field. She was able to reach hundreds of thousands of parents with her expert advice!

Claire L Innes is a fertility mentor who appeared on live TV alongside Ellie Costello and Peter Andre, discussing the topic of fertility and establishing herself as a trusted voice in her niche. 

Pam Molyneux is a HR specialist who achieved a career highlight by contributing to People Management magazine, the go-to publication for HR professionals. Pam described it as “a magazine I have grown up on in HR, it’s the industry go-to magazine for a lot of professionals. I was thrilled and absolutely grabbed it!” 

Helen Phipps-Watson is a respite carer who wanted to raise awareness for her bricks-and-mortar facility. Within six months, she was featured in The Times, The Independent, Metro and iMoney, and also appeared live on ITV. This has created such huge recognition of her business amongst her audience!

Jane Mackay is a menopause expert who wanted to raise awareness of her business and increase her visibility. She was featured in The Sun, where her TikTok video on menopause symptoms was showcased, driving significant attention to her expert content and boosting her credibility!

Rosie Bradford is a singer and local business owner who wanted press coverage. She was featured in the local press the very same week she started pitching! Rosie shared, “Everyone I know saw it, and my website traffic that week went up about 3,000%!”