It’s that time of year when business can slow down, and you might be feeling the pressure. Have your sales plateaued over the summer? Maybe you’re feeling that familiar zap of panic, thinking you need to try anything to make some sales—fast! Before you dive into panic-mode tactics, consider a strategy that’s sustainable and powerful: PR.
Now, you might be thinking, “How can PR help me when I need sales now?”
Here’s the truth: PR isn’t a quick fix, but it can absolutely make your sales process easier in the long run. The best part? It only takes a couple of hours a week, but the results can last for months, even years.
How PR Makes Sales Easier
If you’re consistently getting coverage—whether it’s features in the media, podcasts, or guest blogs—you’re creating a steady stream of social proof. This social proof does the heavy lifting in your sales process by helping people see you as the expert they need.
Here’s how that works:
- It Builds Belief in What You’re Offering: When potential clients see that you’ve been featured in reputable media or heard your expert advice on a podcast, they begin to trust what you’re offering. They’re more likely to believe you can solve their problems.
- It Positions You as the Go-To Expert: The more you’re seen, the more people recognise you as the authority in your field. When they have a problem, your name will be the first that comes to mind.
- It Stops People from Bargaining Over Price: Ever have clients ask for discounts or tell you they can’t afford it? When you’ve built your credibility through consistent media exposure, people stop trying to bargain. Instead, they see you as someone they can’t afford NOT to work with.
- It Boosts Trust and Authority: Simply put, if people are hearing about you from respected third parties, they’ll trust you more. This trust translates into easier sales and less resistance during the buying process.
Bonus Benefit: PR Creates Endless Content Ideas
Another perk of doing PR regularly is that it gives you a constant stream of content ideas for your social media. If you’re always pitching new angles, being featured in podcasts, or sharing expert advice, you’ll never run out of things to post on your social media channels. Essentially, you’re killing two birds with one stone—building your credibility and growing your content bank at the same time.
So, How Do You Start?
PR doesn’t need to be overwhelming or time-consuming. Start small by reaching out to journalists or podcast hosts in your niche, or getting your name out there by contributing to relevant publications. Over time, the results will compound, and you’ll notice how much easier it becomes to make sales.
About Me
I’m Amy Merrywest, a PR strategist helping business owners grow their credibility and visibility through the power of PR. I’ve helped countless entrepreneurs like you get featured in many of the mainstream UK national media and hundreds of podcasts, build authority, and reach the next level in their businesses.
Ready to start your PR journey? Join my Press Room PR Membership. Inside, you’ll get access to all the tools, training, and guidance you need to start pitching the press and getting the coverage your business deserves.
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