by Amy | May 12, 2022 | Uncategorized
What is newsjacking? As with most business strategies, PR can be done proactively or reactively. But unlike some strategies, PR can still work well even if you are doing it on the fly and newsjacking is an excellent strategy that’s just that: Totally on the fly!...
by Amy | Feb 1, 2022 | GUEST BLOG
By Jennifer Breeze If there’s one thing we all love to read—it’s a juicy story! When you’re ready to be noticed and sought after by all the right people, the best thing you can do isstart telling your story on social media. And not a perfectly polished version of a...
by Amy | Jan 11, 2022 | PR TIPS
Awareness days and events can be used as a great hook for a story – for the press or for your marketing efforts. Here are some February awareness days and remember, even though you’ve missed the boat for the monthly magazines, it’s not too late to pitch your...
by Amy | Nov 24, 2021 | Uncategorized
Ha ha! What an opener, ey? I’ll tell you the reason I wanted to put this out there. It’s because creating publicity for your business takes a certain type of person, whether you’re doing yourself or I’m doing it for you. And guess what? Not everybody’s cut out for...
by Amy | Oct 5, 2021 | Uncategorized
What are two of the most common things people say when contemplating doing their own PR? “I can’t do my own PR because I’ve only just started my business and not got many followers / much traffic / made many sales.”“I’ve just not got time to do my own PR.” Firstly,...
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