Book Reviews Success Programme
This is the ideal programme for you if you want to get coveted book reviews for your non-fiction book in the national press.
Is This The Right Programme For You?
Are you an author looking to get your non-fiction book noticed and reviewed by the national press? If so, you’re in the right place. This new live programme is specifically designed to help you achieve just that:
✅ You have written or are writing a non-fiction book: Whether you’re planning it, writing it or it’s just released, these strategies are tailored to PR and reviews for non-fiction works.
✅Your non-fiction book is part of your overall growth and visibility strategy: You want to ensure it gets the recognition and exposure it deserves. This programme will provide you with the tools and guidance to achieve this.
✅ You want national press coverage for your book: I’ll show you how to catch the eye of top journalists and get your book featured in leading newspapers and magazines.
✅ You’re ready to take action: You’ve put significant time and effort into your book and you don’t want to miss out on the opportunity to get those coveted reviews. This programme will equip you with everything you need to make it happen.
Why You Need To Start Now
⚡️ Lay Your Media Foundations:
Getting reviews for your book is not as simple as sending it to a reviews editor. If you have no media presence, no press features and have no relationships built with the press, they are likely to review other books instead of yours. To ensure your book gets the attention it deserves, we need to lay your media foundations as soon as possible.
⚡️ Increase Your Chances with Publishers:
If you are not yet published and want to pitch your book to editors, having a strong media presence is crucial. The more press and features you can showcase to them, the more likely they are to choose to be your publisher. Starting early gives you the time to build this crucial visibility.
Here’s What You’ll Learn:
✏️ Module One: What The Press Want From You. Here I’ll show you how to identify what stories you have for the press that will ultimately lead to the kind of coverage that will secure your expert status and build a working relationship with the press.
✏️Module Two: Your Strategy Plan. Next we will map out your PR strategy either as preparation before your book is published AND/OR your plan if you’re already published. You’ll learn how to make a robust PR plan that will give you the best chances of getting great reviews and securing press WHILST eliminating overwhelm. This is all about being smart with your PR strategy!
✏️Module Three: Finding The Right Journalists. Learn the simplest way to find the right journalists for your press pitches. Doing this process well will ensure you are targeting the journalists that are the most likely to feature you and your book.
✏️Module Four: Pitching You & Your Book With Pow! Correctly packaging your ideas up in a press pitch and writing a killer book press release are key to media success. You’ll learn the art of pitching yourself and your book to the press in a way that ensures you’re getting noticed!
✏️Module Five: Putting It All Together (Processes). This is where the smart PR comes into play. This module will guide you through seamlessly putting the processes together so that you are structured and organised in how you perform your PR activities, all whilst being creative. By incorporating creative touches into these processes, you’ll add more impact to your pitches, ultimately saving time as more of them land successfully.
✏️Module Six: Leveraging. The best growth and sales results come from press coverage that is leveraged well. This module will cover how to use your coverage to grow your following, promote pre-sales and sales of your book, boost sales of your services and grow your credibility!
✏️Module Seven: Launching Your Book. Author and book expert, Janet Groom will teach you the fundamentals of getting your book promotion off to a flying start! She will cover the different types of publishing options, advance press copies of your book, using quotes from your reviews and how to pitch your new credible expert status and media pack to potential publishers.
Past PR Clients From Various Programmes
Why Should You PR Your Book?
⚡️ Book Sales:
Getting your book featured in national press reviews is a powerful way to boost sales and secure shelf space from stockists. Plus, outstanding reviews on the front cover are an excellent tool for convincing potential buyers to pick your book off the shelf.
⚡️ You’ll Be THE Expert:
Securing press coverage, featuring you and your expert knowledge – teamed with excellent book reviews from the national press is an unrivalled combination for creating a credible reputation as the expert.
⚡️ Your Book Will Be More Attractive To Publishers:
Publishers will want to see that you have a credible reputation and dedicated followers. PR will provide both – in spades!
Extra Bonuses:
🚀 FREE: 6 weeks of live PR co-working calls with me (2 calls per week): Come along and work on your PR with me and a great bunch of entrepreneurs! During this call you can get help with anything you’re working on – send me your pitch and I’ll help you edit it, ask me for help finding the right journalists or I can even help you map out your strategy! I’m here for you for the whole hour!
🚀 FREE: 6 weeks of PR prompts to your inbox (2 prompts per week): Twice a week you will receive an actionable PR activity in your inbox. This will be something you can easily implement that day and is designed to increase your credibility and visibility!
🚀 FREE: 1 Leveraging workshop: You will get free access to one of my monthly leveraging workshops where you’ll learn how to use your PR strategy to a) make sales and b) generate leads. Homework will be set for the month to keep you on track!
🚀 FREE: 1 pitch to the journalists in the Pitch & Shout Facebook group: You will be given the opportunity to pitch your story idea directly into the Pitch & Shout Facebook group that houses over 1.6k women in business and 130 top UK journalists.
All This For FREE 👆
Done-For-You Options:
🚀 BRONZE PACKAGE: The bronze package contains all modules, content and free bonuses, listed above. The done-for-you PR element is the following: ONE STORY IDEA CREATION DONE FOR YOU BY US.
🚀 SILVER PACKAGE: The silver package contains all modules, content and free bonuses, listed above. The done-for-you PR element is the following: A SIX-MONTH PERSONAL PR PLAN DONE FOR YOU BY US.
🚀 GOLD PACKAGE: The silver package contains all modules, content and free bonuses, listed above. The done-for-you PR element is the following: A TWELVE-MONTH PERSONAL PR PLAN DONE FOR YOU BY US.
Hi! I’m Amy Merrywest!
I’m a PR mentor and strategist for service-based businesses. Over the years, I’ve helped countless business owners just like you get the recognition they deserve, landing features across nearly all of the UK’s mainstream print press and numerous popular podcasts.
I believe that everyone has a story to tell and knowledge to share, and my passion is making sure those stories get heard in the most impactful way possible.
My approach is all about making PR accessible and manageable, no matter how busy you are. I’m here to demystify the process and show you how to use PR to not only boost your visibility but also enhance your credibility and authority in your field.
Past PR Clients From Various Programmes
“Amy explained to me how do a press release so simply, it blew my mind! I wrote and sent one the very same day and got featured in the local press that week.
“FAQs
What are the programme dates?
The programme starts Monday 1st July to Thursday 11th July.
Monday 1st July @ 11.30 am to 12.30 pm GMT: Module One – What The Press Want From You & Module Two – Your Strategy Plan
Tuesday 2nd July @ 11.30 am to 12 GMT: Module Three – Finding The Right Journalists
Monday 8th July @ 11.30 am to 12.30 pm GMT: Module Four – Pitching You & Your Book To The Press & Module Five – Putting It All Together (Processes)
Tuesday 9th July @ 11.30 am to 12.30 pm GMT: Module Six – Leveraging (Selling your book and growing your followers with PR) & creating a press pack for journalists and book publishers.
Thursday 11th July @ 11.30 am GMT: Module Seven – Publishing & Launching Your Hot New Book!
Will The Lessons Be Recorded?
Yes. All lessons will be recorded and you’ll have lifetime access to these.
How Are The Lessons Delivered?
All lessons are taught live on Zoom.
What Will Be Included I The PR Plan That You Will Build For Me?
The bronze package:
This will come with one story idea for you. You’ll be asked to complete a questionnaire during the programme and we will select which story is your strongest. Then we will provide you with a headline, a story outline and any relevant hooks and dates when it should be sent – including what type of publications or platform you should be sending it to.
The Silver & Gold Packages:
You’ll receive a plan that includes all the story ideas and podcast pitch ideas you’ll need for the year (or six months). The plan will be in date order, it will include all headlines, story outlines, relevant supporting stats and instructions for how to put the pitch together and what type of publications or platforms to send it.
Will I Get Press Coverage and Book Reviews?
Like many aspects of business, we can’t guarantee specific outcomes from your efforts. However, this programme will provide you with all the tools you need to craft compelling press stories and pitches that are most likely to get picked up. While PR results can vary based on factors like timing, relevance, and market trends, this program will set you up with the optimal strategy tailored to your brand and book.
Bronze
What's Included:- All live modules
- + One Done-For-You PR Story Creation
- Six Weeks Of PR Co-Working Calls
- Six Weeks Of PR Prompts
- One Live PR Leveraging Workshop
- One Pitch In Pitch & Shout FB Group
Silver
What's Included:- All live modules
- + Full Six-Month Done-For-You PR Plan
- Six Weeks Of PR Co-Working Calls
- Six Weeks Of PR Prompts
- One Live PR Leveraging Workshop
- One Pitch In Pitch & Shout FB Group
Gold
What's Included:- All live modules
- + Full Twelve-Month Done-For-You PR Plan
- Six Weeks Of PR Co-Working Calls
- Six Weeks Of PR Prompts
- One Live PR Leveraging Workshop
- One Pitch In Pitch & Shout FB Group