PR That Sells Programme - Pitch & Shout

DONE-FOR-YOU

Triple Your Revenue With PR!

Discover how strategic PR can become one of the most powerful sales and growth assets you’ll ever have. Stop wasting time trying so hard to convince clients to work with you and start positioning yourself as the go-to expert in your industry.

With PR, you don’t just gain visibility—you gain credibility that drives sales, builds trust, and skyrockets your reputation.

DONE-FOR-YOU

Triple Your Revenue With PR!

Discover how strategic PR can become one of the most powerful sales and growth assets you’ll ever have. Stop wasting time trying so hard to convince clients to work with you and start positioning yourself as the go-to expert in your industry.

With PR, you don’t just gain visibility—you gain credibility that drives sales, builds trust, and skyrockets your reputation.

Introducing The PR That Sells Programme

This programme doesn’t just teach you PR—it provides a ready-to-go, fully packaged PR strategy, crafted by me and my team exclusively for your business. It is a 14-day hybrid educational and done-for-you service designed specifically for service-based business owners who want to use PR to triple their revenue and generate consistent leads.

Over the course of 14 days, you’ll receive powerful PR education that’s simple, effective, and can be implemented in just 2 hours a week. But that’s not all—me and my team will also create a bespoke 3 or 6-month PR plan for you, completely tailored to your business.

We take your most impactful stories, identify the ones the press will love, and build a PR strategy that’s ready to go. This is an out-of-the-box strategy, designed to make PR easy and effective for you, helping you get seen, build trust, and skyrocket your sales.

Think PR Is Too Complicated?

You love the idea of using PR to grow your business, but let’s face it—PR feels too complex, and you’re not sure you have the time.

You can implement PR in just a couple of hours each week, and the best part? It doesn’t add more stress—it actually makes life easier.

How? 🤔

Your PR plan AND wins will give you ready-to-go content for your social media, emails, and beyond, saving you time while building your brand’s credibility.

How PR Transforms Into Sales

PR isn’t just about getting your name out there—it’s about building trust. According to Nielsen, 92% of consumers trust earned media, like PR and word-of-mouth, more than any form of paid advertising.*

This trust makes the difference between someone browsing your content and actually buying from you.

When you’re featured in reputable publications, on podcasts, or in TV interviews, your credibility skyrockets. Potential clients don’t need convincing anymore—they’ve seen you backed by the press, and that builds an unshakeable confidence in your expertise. PR positions you as the go-to expert, and with that authority, the sales come naturally.

Plus, those media features give you social proof that you can leverage throughout your sales process, from pitches to website copy, social media, and emails. Your audience begins to trust you before they even speak to you. When you have this level of credibility, sales become easier, faster, and more consistent.

PR for Sales
PR for growth

How PR Grows Your Business

PR has the power to place you right where your most ready-to-buy audiences are already watching, listening, and reading. Studies show that companies using strategic PR can increase lead generation by up to 50%.*

By featuring on platforms that your ideal clients trust, you’re not just gaining visibility—you’re building credibility that makes potential clients sit up and take notice.

Each media appearance creates a bridge, leading these warm, eager audiences straight into your world, whether that’s your email list, social media, or another lead channel.

With PR, the leads you attract aren’t just new—they’re pre-qualified, already-love-you leads who come to you with trust and excitement.

This is the kind of visibility that drives real growth for your business.

Why Is There Such A High Level Of Done-For-You In This Programme?

We offer such a high level of done-for-you PR strategy because while you’re here to learn PR and dive deep into the processes involved, I know your time is precious.

The most valuable thing I can give you is a set of powerful, press-ready stories crafted by me and my team.

Not only will you see firsthand what makes a standout story for your business, but you’ll also save hours of effort—we’ll do the research, pull out the unique angles, and fully develop stories that the press will love. You’ll get a thorough PR education and ready-made stories to put it into action fast.

What Do We Do For You In The PR That Sells Hybrid Programme?

Learn: Master PR as a Lead-Generating, Sales-Boosting Tool

Live Lesson With Amy • 1 module

Learn how to apply PR strategically in your business to turn coverage into a powerful sales asset.

Understand the unique PR approaches that drive growth, generate leads, and help you achieve the exact outcomes you want—more visibility, credibility, and sales.

What do journalists want?

Learn: Craft Irresistible Story Ideas That Journalists & Podcast Hosts Want

Live Lesson With Amy • 1 module

Discover what makes a story stand out to journalists and podcast hosts.

Gain insider knowledge on what they’re looking for so that your pitches align perfectly, boosting your chances of being featured. Never again will you run out of ideas on what to pitch!

Learn: Build Your Own Little Black Book of Press Contacts

Live Lesson With Amy • 1 module

Learn how to find and connect with the right press contacts, creating relationships that work for you. Over time, the goal will be for journalists to look forward to your ideas and even reach out to you for input—so you’re always on their radar.

How to pitch to the press

Learn: Master the Art of Pitching to the Press

Live Lesson With Amy • 1 module

Learn how to present your ideas to journalists in a way that grabs their attention.

I’ll teach you the structure, language, and tactics that make pitches stand out, so your ideas don’t just get noticed—they get picked up.

Learn: Leveraging and Marketing Your PR

Live Lesson With Amy • 1 module

Learn how to turn your PR wins into tangible momentum for your business.

You’ll master the art of marketing your media coverage in really creative ways to ensure your audience sees it, trusts it, and takes action.

Also discover how to use podcast appearances to drive pre-qualified leads straight into your funnel—transforming visibility into real, measurable growth.

How to pitch to the press

Learn: Selling With PR

Live Lesson With Lisa Yelland • 1 module

Sales strategist Lisa Yelland, who’s helped clients generate 6-figure months, will teach you how to leverage your press coverage in your sales process.

In this module, you’ll learn exactly how to seamlessly integrate your media features into sales conversations, discovery calls, and follow-ups—transforming credibility into conversions. This isn’t just theory; it’s a step-by-step guide to using PR to make sales easier, faster, and more impactful.

DFY PR Plan

Done-for-You: 3 or 6-Month PR Strategy

Done For You With Rebecca Slater

Learn how to turn your PR wins into tangible momentum for your business.

You’ll master the art of marketing your media coverage in really creative ways to ensure your audience sees it, trusts it, and takes action.

Also discover how to use podcast appearances to drive pre-qualified leads straight into your funnel—transforming visibility into real, measurable growth.

How to pitch to the press

PR Clinics: 6 Weeks of Aftercare & Support

Live Calls & Access To training hub

We’ll support you for six weeks after you receive your plan with live weekly PR clinics on Zoom, helping you pitch with confidence. Trouble-shooting any strategy or mindset wobbles if they arise.

You’ll get hands-on practice, expert guidance, and access to a hub of additional trainings in your membership dashboard—available 24/7 throughout the six weeks to support your success.

Early Bird Pricing: Save £200 When You Join Now!

The doors are open for early bird discounted pricing, giving you the chance to invest in your PR strategy and secure your place now, but begin in January. This exclusive offer is perfect for those ready to get ahead and secure their spot at a huge discount.

Here’s what’s included:

 Gold Package: £797
Full access to all materials, plus a bespoke 6-month PR plan built by our expert team.

 Silver Package: £597
Full access to all materials, plus a bespoke 3-month PR plan tailored to your business.

This is a massive £300 discount on each package, available only for early bird sign-ups. But don’t drag your heels—doors to early bird pricing will firmly close on New Year’s Eve, and the package will be subject to 2025 prices.

Lock in 2024 price and secure your spot today!

    1. How are the live lessons delivered?

    All live lessons are delivered on Zoom, making it easy for you to join from anywhere.

    2. What are the programme dates?
    The course runs from 3rd to 14th February.
    3. How long will the lessons be?
    The lessons are bite-sized and range from 20 to 40 minutes, usually held on alternating days. The sales module, delivered by Lisa Yelland, will be approximately 1 hour long.
    4. Will the lessons be recorded?
    Yes, all lessons are recorded, and you’ll get lifetime access to them. You can revisit the content anytime, but we recommend completing the lessons before arranging for us to start your PR plan.
    5. How long do I have to submit my request to start my PR plan?
    You’ll have 4 weeks from the end of the course to submit your request for us to begin working on your plan.
    6. How long will it take to complete my plan?
    Your customised PR plan will typically be ready within 2 weeks of you initiating the project.
    7. What is included in the aftercare?
    Aftercare includes:
    • Weekly live Zoom PR clinics every Tuesday for 6 weeks, where you can ask questions, share your progress, and get personalised advice.
     
    • Twice-weekly PR prompts delivered straight to your inbox, designed to be quick, effective, and impactful.
     
    • Unlimited access to the learning hub for 6 weeks, with modules on topics like leveraging PR wins through email marketing.
    8. Do I need prior PR experience to join this programme?

    No prior experience is necessary! This program is designed to teach you everything you need to know, while our done-for-you plan ensures you’re fully supported every step of the way.

    9. How is the bespoke PR plan tailored to my business?

    Your PR plan is crafted by our team, led by Rebecca Slater and Amy Merrywest. We dig deep into your business to identify your strongest stories, hooks, and angles, ensuring the plan aligns with your goals and audience.

    10. What if I can’t attend a live lesson?

    No problem! All lessons are recorded and will be available in the membership dashboard for you to watch at your convenience.

    11. How do I access the materials and recordings?

    All course materials, recordings, and learning hub modules will be accessible through your dedicated programme dashboard, available 24/7.

    12. What if I need extra support after the six-week aftercare period?

    You can continue to attend the live PR clinics for just £25/month, with no contract required. This ensures you have ongoing support whenever you need it.

    13. How much time will I need to dedicate each week?

    With bite-sized lessons and the option to work on your PR at your own pace, you’ll only need about 2-3 hours per week to stay on track.

    14. What makes this program different from other PR programmes?

    This programme combines a thorough PR education with a done-for-you, bespoke PR strategy crafted by experts. You’ll gain the skills to implement PR confidently and the tools to start immediately, saving you time and ensuring success.